The key element to develop all your tools is to build a strong communication strategy. When you have a clear vision, a defined mission and values in line with you and your brand/company/business then you’re ready to conquer the market.
Objectives, audiences, tools, plannings, budgets
Strategy will set up your goals, target your audience, choose the accurate media and define the tools that will suit your business. In this case, I propose to guide you in this process in order to be consistent and to help you developing your communication strategy with a solid approach and pragmatic plannings.